Once the luxurious cashmere fiber has been spun into a complete yarn, it passes on to the weaver. The art of weaving is the turning point in the sojourn of a Pashmina. It transforms the Cashmere yarn into the finest pashmina shawls, stoles, scarves, throws, and apparel the human eye has ever seen. A weaver carefully mounts the yarn over his traditional wooden handloom and starts weaving with a harmonious effort of his hand and foot. It takes anywhere from 3 days to 2 weeks to finish weaving one pashmina scarf, pashmina wrap or a pashmina shawl. There are several weaves that are done but the Chasm-e-Bulbul or the popularly known Diamond weave remains the signature weave which we at pashmina.com use for all our creations.
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SUSTAINABILITY
We have taken a big leap by changing our main processes and products. Here among an increase in the use of more sustainable fibres to using more eco-friendly printing methods and creating efficient waste management in our value chain.
Empowering the community of artisans associated with us is fundamental to our core values. Their livelihood to a certain extent depends on us. Our artisans work painstakingly to acquire, weave, embroider our luxury pieces; hence we too work hard to promote this shared sense of partnership.
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User generated content in real-time will have multiple touchpoints for offshoring.
